The Art Of Charm

The word "charm" comes from the Latin 'Carmen', a song, but also an incantation tied to the casting of a magical spell. The charmer cast his spell by giving people something that holds their attention, that fascinated them. The secret to capturing people's attention is to strike at the thing they have least control over: their ego, their vanity and self esteem. As Benjamin Disraeli said, ''Talk to a man about himself and he will listen hours. {Excerpted from: The Art of Seduction by Robert Greene}